Learn. Connect. Grow.
Learn. Connect. Grow.
Kelvin Hanson is a co-founder of Kastle Media Solutions, an Alberta-based digital marketing and search strategy agency with a national client footprint spanning British Columbia to Ontario and the Maritimes. With over two decades in digital marketing, Kelvin got his start on the ground level during the massive shift from traditional print directories to early web search, learning early on how real people find, evaluate and choose local businesses. Ten years ago, he channeled that front-line experience into launching his own agency, steering clients through economic swings, algorithm overhauls, and the unprecedented operational shutdowns of 2020. Known for a candid, zero-fluff approach, he specializes in helping practices adapt to seismic shifts in modern search, Generative AI, and customer decision-making. At the heart of his approach is a core belief: acquisition gets patients through the door, but retention builds the business. When the entire team owns the experience at every touchpoint, strong retention and reputation naturally compound to drive sustainable growth. Outside the office, Kelvin is an outdoorsman, golfer, and self-admitted digital nerd whose passion for search even made its way onto his truck’s license plate: SEM SEO.
Founding Partner & Director of Marketing, Kastle Media Solutions
Renu's path into marketing has always been rooted in people. Understanding their stories, building connections, and finding meaningful ways to communicate ideas that resonate has guided everything she does. Over the years, she's developed a strong instinct for blending creativity with strategy, helping clients feel confident in both the process and the outcome.
As Kastle Media Solutions grew, Renu played a key role in shaping the client experience, making sure every interaction feels personal, collaborative, and aligned with each business's goals.
Outside of work, Renu is a dedicated hockey mom of 3 boys who's often found at the rink, and she values spending quality time with family and friends. That same energy and care carry over into her work, where she's passionate about building lasting relationships and creating work that people genuinely connect with.
Growing a dental practice takes more than attracting new patients. It takes a clear strategy that turns attention into appointments and appointments into long term patient relationships.
Kastle Media Solutions co owners Kelvin Hanson, Director of Operations, and Renu Bains, Director of Sales, will share practical insights from their experience helping dental practices attract, convert, and retain patients. This session will explore how modern digital marketing and the everyday patient experience work together to create sustainable practice growth, while examining how AI is reshaping the way patients search for information, evaluate dental practices, and decide where to receive care. Attendees will learn where valuable opportunities are often lost between the first online search and the next scheduled visit, and how practical improvements can help more patients choose the clinic, return for care, and recommend it to others.
Designed for the entire dental team, this session connects marketing strategy with the real moments that shape patient decisions. Expect clear examples, useful takeaways, and a fresh perspective on how every role can help a practice grow.
Learning Objectives
By the end of this session, participants will be able to:
